A first look at Pioneer’s SVM-1000
Beatportal reports that Sander Kleinenberg was involved in the development of the SVM-1000. I love Pioneer’s approach to getting big name DJs to help design their products. Its smart both on a marketing and R&D angle.
The SVM-1000 has an impressive range of effects and 96 khz/24 bit studio sound quality similar to the DJM-800 and also boosts a 11″ touchscreen LCD screen.
Pioneer’s patented Multiple Video Blending Technology makes it possible to mix four channels of synchronized audio and video at once. Beatportal reports that the SVM-1000 is the first four channel AV mixer, but this is incorrect. Create Digital Motion got it right and listed the AVM02 as the first four channel Audio/Video mixer.
Having done some VJing back in the day, my favorite new feature on this board is the AV Touch Effects which allow users to touch and affect visuals directly, as they appear on the panel. The mixer has 12 patterns of Touch Effects including ripple, spot, radiation, twist and cube. The drawback is there is no support for DV or HDMI and that Vegas Video is a much better tool for live video mixing. The ideal setup that I would like to see would be two people, one VJ, one DJ, with one person doing the music and one user running Vegas Video and other sources into the SVM. With that type of setup and the assignable midi knobs of the SVM, some truly amazing performances could be made.
Overall, I don’t think this mixer is going to sell well or really bring VJing to the forefront of clubbing experience, but its nice to see the concept being explored. The kicker, the SVM-1000 will cost you $5400.
With all that in mind, I’d like to recount one of my favorite past VJ experiences. I was lucky enough to see Z-Trip, Aceyalone and Gift of Gab at the Fox Theater in Boulder, CO this summer the same weekend that Daft Punk killed it at Red Rocks. Z-Trip had a full visual setup being run on side stage and Z-Trip, being Z-Trip, played his usual non-stop mashup mixture of hip hop, rock, and even some country (Johnny Cash - Ring of Fire). Every track he dropped was accompanied by its music video and as he made his mixes, the VJ mixed in the incoming music video. Some of the videos were super old and I had to laugh, but some really went well together.
Read More on Pioneer’s SVM-1000:
Create Digital Motion’s Less Optimistic Review
That’s cool but who’s gonna be able to afford it?
I can buy a laptop and a midi remote and do more things. No touch screen but for 5 times less money.
So what’s the point if nobody can have one?
I’m thinking about average DJs and music/image lovers who don’t have the chance to make a living from their passion.
There’s more in this case than making a living from their art…
Why not make a screen touch that goes on a computer through usb? Make it 300$ with a good VJ/DJ software and everybody will be able to enjoy creating amazing DJ mixes with videos to put on their blogs. We would all benefit from having more art out there… if only it was cheap as it CAN be
I hope I’m not bitching and bringing something positive
If not you can slap me virtually LOL.
tx for letting me express.
David
Re: response to the blog post
I met Sander Kleinenberg before his set at AVALON in Hollywood, this past Saturday. Watched him apply it from on stage. The SVM is actually pretty efficient. Its new to me. I’m actually a live EDM / IDM instrumentalist [perform / record / collab] with artists like DJ Swamp, Jesse Brede, David Alexander ..and a long list of very proficient DJs.
The show went off without a hitch. Only problem I noticed was a monitoring issue, not the SVM.
If gear is made to be simply afforded, it may not drive those out there to fight for what they ‘can’ achieve. In other words a nice BMW or piece of quality equipment made for pro’s is going to be tougher to obtain than cheaper models of gear out there.
Choose your path, and your equipment wisely,
and work hard to achieve. Everyday.
Art is important, but I strongly believe that those that deserve success will practice, excel & fight tooth and nail to achieve his or her dreams. The gear makes it possible, so ..I’m just sayin theres a clear cut reason why some things arent made as cheap as they CAN be.
Nothing worthwhile is easy.
From experience, its quite worth the struggle to earn ones place in the industry, so the gear being priced as such should more so inspire you to be serious about making a living at your craft and not water it down to an art hobby..
Never, ever give up.
Ever.
_/..